Welcome to Optimizely
The world's leading platform for content management, experimentation, and personalization — helping brands create digital experiences that convert.
9,000+
Brands worldwide
1M+
Experiments run
100+
Countries served
#1
DXP on G2
Limitless possibilities
Optimizely brings together everything your team needs to plan, create, test, and deliver winning digital experiences — all in one unified platform. From headless content management to world-class experimentation, we give marketers superpowers and developers the freedom to build.
The Optimizely product suite
A composable platform built for modern marketing and development teams.
Content Management System
A headless SaaS CMS with Visual Builder — lets marketers publish pages without code while developers build with any frontend framework.
Web & Feature Experimentation
Industry-leading A/B testing and feature flagging powered by Stats Engine — make every decision data-driven with statistical rigor.
Content Marketing Platform
Plan campaigns, manage tasks, collaborate on assets, and govern your brand — from ideation through distribution in one workspace.
Data Platform (ODP)
Unify customer data into a single profile. Build audiences, trigger real-time segments, and power personalized experiences at scale.
Opal AI
Optimizely's native AI embedded across every product — generate content, build pages, create agents, and supercharge your workflow.
Personalization
Deliver tailored experiences based on real-time behavior and audience segments — driving deeper engagement and higher conversion.
Components
Changes saved — ready to publish
Publish
Create content at the speed of your ideas
Optimizely's SaaS CMS gives marketers full control with the Visual Builder — design pages, preview in real time, and publish instantly. No developer tickets. No deployment cycles. No waiting.
Discover CMS features →Stats Engine — Experiment Results
Variant A — Control
4.2%
Conversion rate
Variant B — Winner
6.1%
Conversion rate
Statistical significance
99.4%
Ship Variant B with confidence
Test everything. Guess nothing.
From web A/B tests to server-side feature flags, Optimizely's Stats Engine delivers statistically valid results — ship winning variations with confidence, not gut feeling.
Explore experimentation →Campaign Calendar — June
+ New task
Planning
Q3 Brand Campaign
Brief due Jun 12
Email Series
Assets due Jun 15
In Review
Product Launch
Review by Jun 18
Published
Spring Sale
Live since Jun 1
Plan, create, and orchestrate campaigns
The Content Marketing Platform brings your entire team into one workspace — shared calendar, task management, asset collaboration, and brand governance all connected to your CMS.
See CMP in action →What people are saying
“Optimizely has completely transformed how our marketing team operates. We publish 3x faster and every decision is backed by data.”
Sarah H.
VP Marketing, Retail
“The Visual Builder is a game changer. Our team creates full campaign pages in hours, not weeks. Opal AI makes it even faster.”
James M.
Head of Digital, Finance
“Running experiments used to require engineering. With Optimizely, our product team ships and validates ideas every sprint independently.”
Anika R.
Product Manager, SaaS
Frequently asked questions
What is Optimizely?
Optimizely is a digital experience platform combining content management, experimentation, personalization, and data in one composable solution — used by 9,000+ brands worldwide to create and optimize digital experiences that drive growth.
What products does Optimizely offer?
SaaS CMS with Visual Builder, Web and Feature Experimentation, Content Marketing Platform (CMP), Optimizely Data Platform (ODP), Personalization, Recommendations, Configured Commerce, and Opal AI — embedded across the entire suite.
Who uses Optimizely?
Marketers, product managers, developers, and content teams at enterprise and mid-market organizations — brands like H&M, eBay, and Dolby rely on Optimizely to manage their digital presence and run data-driven experiments.
What is Opal AI?
Opal is Optimizely's native AI platform embedded in every product — generate content, build full CMS pages, create custom agents, analyze data, and automate workflows to help teams work faster and smarter.
Start building better experiences today
Join the world's most innovative brands on Optimizely — create content faster, experiment with confidence, and deliver personalized experiences that drive real results.